This started because we love cats. Embarrassingly so.

We're Anton and Petra with our 2 cats (seen in the picture), a husband and wife team who left corporate jobs to build a cat toy company. Not because it made obvious financial sense, but because we genuinely believe cats deserve better, better toys, better play, and better support for the people who care for them when nobody else will.

The shelters and rescues doing that work every day don't get nearly enough credit. This is our small attempt to change that.