Seems very sturdy and well made. Time will tell if it’s actually unbreakable, but it’s held up after a few weeks of use. It’s very long, but I actually like that now that I’m used to it. The only thing that could be better is the string gets tangled and knotted very easily. I would prefer a ribbon at the end than a string.

Finally, I have found a fishing rod toy that my cat is not chewing through! He chews through everything, string, elastic, etc. I am I am so glad to have found Repounce! In addition to it really being chew proof, the quality of the rod is very good. The core handle is comfortable and the pole is bendable and resilient.. I am very happy with this purchase .

Throughout our cats' first two years of rampaging nearly a dozen rods and lures, the Forever Stick seems to be living up to its name. The rod has never been a problem with other brands, but as with all things craft—the strength lies in the joints and connections. I do not suspect I'll ever be replacing the rod due to its build quality, flexibility, and comfortable cork handle, lest I misplace it entirely. I was originally skeptical of the toys, but my two have taken a surprising liking to the ribbon and feather-thing. The key is replacement. The toys and strings will wear, but the beauty is being able to swap these key components for when they fail—not if.

The price may sound steep at first, but if you care about sustainable play-time, I really don't see a downside at all. Plus, it works with the dozens of other lures we've accumulated since we've adopted the cat-fishing habit.

I agree the forever stick is sturdy.... But my kitty chewed through all the string/lines. I bought the extra pack of different ones.

It’s worth it.